I created some identity work and a small website for my fathers company. The
Idea was to make a crafted logo, that was simple, yet had detail, reflecting his
work. The idea was also to stress the initial sketch phase, which is the basic tool of
explanation and developing concepts. I made Oscar draw the logotype himself,
after a set of rules given to him. This to make his office take ownership of the
new logo and to give it the feel of his sketches. To make it authentic.