Arkitekt Oscar
I created some identity work and a small website for my fathers company. The Idea was to make a crafted logo, that was simple, yet had detail, reflecting the work. The idea was also to stress the initial sketch phase, wich is the basic tool of explanation and developing concepts. I made Oscar draw the logotype himself, after a set of rules given to him. This to make his office take ownership of the new logo and to give it the feel of his sketches. To make it authentic.
